RTC #6: The ultimate tech stack when raising capital

Plus: From pre-seed to unicorn in just 18 months

👋 Welcome to ‘Road-To-Capital’ your weekly companion through the dynamic world of Venture Financing, Entrepreneurial Growth, Private Equity, and Debt Capital. In this newsletter, I cover everything on the diverse methods and opportunities available to companies across their life cycle to fund operations and growth. Follow me along and learn how it helps your company’s financing and capital raising process – the Road-To-Capital is long and definitely not straightforward.

Why today’s issue is valuable to you 💎

  1. 📢 Headlines: own the latest talk

  2. 🛠️ The right tech stack when raising capital: I got you covered showing you over 50 tools I have been using both as an investor and entrepreneur

  3. 👀 In-depth insights: curated reads making you the expert (includes one MUST read)

Headlines 📢

  • From pre-seed to unicorn in just 18 months. Voice AI Startup ElevenLabs gains unicorn status 🦄

  • Byju’s seeks new funding at less than $2bn valuation, a 90% drop 💧

  • From exits to deal value, European VC had it pretty tough in 2023 - last year’s venture downturn in 4 charts 📉

    • European startup funding plummeted

    • VCs are starved for exits

    • VCs struggled to raise fresh capital

    • Experienced fund managers raised the lion's share of VC funding

Source: Pitchbook

(Higher Indicator values reflect a more investor-friendly dealmaking environment (this is NOW), and lower values a more startup-friendly one (peaking in 2022))

The ultimate tech stack when raising capital 🛠️

Over the last years as both entrepreneur and investor, I've come to rely on a set of tools and technologies – a tech stack that has been essential in managing capital raising and investment processes smoothly.

The collection I am sharing today is what has developed as my preferred tech stack over the last years shaped by my practical needs and real-world experiences. These are the tools and resources that have supported my journey in capital financing and investing so far, tools that I've found practical and useful in my day-to-day operations.

I have structured them along the key stages of the capital raising process.

How you are handling your capital raising process can tell investors a lot - it's like a sneak peek into your operations. When it's done right, it's a big thumbs-up, showing you’ve got your act together. But if it's a bit of a mess, it can set off alarm bells about how you are running the whole show.

A good tech stack definitely helps you toward thumbs-up 👍

Identifying potential investors and building your tailored investor list

Dealroom → Find the right investor with a comprehensive database of venture and growth capital investors (Alternatives: Crunchbase - free version, Pitchbook - later stage, expensive
Foundersuite → Offer a comprehensive “funding stack" to source investors, run an efficient fundraise, and update investors
AngelList → Connects startup founders with investors, candidates, and incubators. Fun fact: Founded in 2010 as an online introduction board for tech startups that needed seed funding. The original “angel list” was simply a list of 25 investors with whom AngelList’s founders shared potential companies to invest in
OpenVC → Access and pitch to 5,000+ investors for free
Apollo → Find the right contact details for your investor approach (Alternatives: Hunter.io, ZoomInfo, RocketReach)
SigParser → Scan your calendars and emails to extract new contacts
LinkedIn Sales Navigator → Targeted investor identification
Wiza → Bulk export investor lists from LinkedIn (Alternatives: Phantombuster, SalesQL)
ChatGPT ConnectionExpert → Network search and find contacts for intros
Upcoming conferences and events → Know the relevant ones and start connecting 1:1
Airtable → Keep your investor list organized. Cloud-based databases, similar to Excel but on steroids
Notion → All-in-one workspace for your tasks, notes, wikis, and databases (Alternatives: Monday.com)

 Preparation of your pitch deck and investment story

Slidebean → Presentation and pitch deck design (within 48 hours if needed)
Canva → Not only for Instagram posts, it offers easy-to-use design templates for creating visually appealing pitch decks
Pitch → A collaborative presentation software designed specifically for creating pitch decks
LivePlan → Business planning software that helps in creating business plans and financial projections (Alternatives: Enloop)
AlphaSense → Market intelligence platform
ChatGPT Pitch Deck Analyzer → Provides you with feedback on your pitch decks and helps you prepare your investor conversations
ChatGPT VC-GPT → Pitch training with a VC bot

Investor outreach and engagement

Grammarly → Your typing assistant. Review spelling, grammar, and clarity as you write your emails to investors
DocSend → Share your deck and other documents and be able to keep track of who actually viewed it
Calendly → No back and forth (and losing investors) for setting up a meeting
Fathom → Never take notes on a video call again (Alternatives: Fireflies AI, MeetGeek)
Loom → Quickly record and share intro videos, super helpful for first investor follow-up email in case of no response

Due diligence process

Google Drive → Offers cloud storage where you can securely share due diligence documents with permission controls
Trello → Project management tool to track your due diligence progress and tasks, with a robust free version
Dropbox Basic → Provides cloud storage with secure sharing options, suitable and enough for sharing due diligence documents

Later stage

IntraLinks, Datasite → These are the big providers with decades of experience ensuring a highly professional, smooth, and secure due diligence process

Negotiations and investor relations (post) closing

ChatGPT The Negotiator → Negotiation simulator
DocuSign → Document signing software that you can use to legally and securely close contracts (Alternatives: HelloSign, Sproof)
Carta → Equity management platform, manage your cap table (Alternatives: Astrella)
Slack Free Version → Effective for communication and updates with investors, offering a free basic version
Beehiiv → Newsletter platform as a great starting point for weekly/monthly investor updates
Mailchimp → Email platform with powerful automation capabilities
HubSpot → Free CRM for investor relations management and preparation of the next funding round (Alternatives: Pipedrive, Salesforce, Zoho CRM)

What are the tools you are using in your capital raising process? Reach out now and let us create an even more comprehensive list.

👉 Reply to this email and let me know

👀 In-depth insights worth reading

Next week we will have a deep dive into the topic of “Valuation” 💲

“It’s been said that ‘price is what you pay, and value is what you get’. So valuation is the process of calculating what something is worth.”

I will cover the following questions

How does the approach to valuation differ between early-stage and later-stage financing rounds?

As a founder, how should you strategically approach the topic of valuation during the fundraising process?

… and stay tuned for many more insights to make you a “valuation expert”!

Cheers,
Stephan 👋

Issue #6 | 23 January 2024

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