RTC #13: Seed funding - where things get serious

Plus: More FREE investor lists (you liked them a lot)

👋 Welcome to ‘Road-To-Capital’ your weekly companion on startup financing, venture capital, and private equity. In this newsletter, I cover everything on the diverse methods and opportunities available to companies across their life cycle to raise capital and fund their growth. Follow me along for weekly deep dives, and expert insights, and to stay ahead with the latest headlines and tools.

Why today’s issue is valuable to you 💎

  1. Headlines: 3 additional FREE investor lists, one year later and what are the lessons from Silicon Valley Bank, current startup valuations from Pre-Seed to Series A, most active VC investors in 2023, and more!

  2. Today’s Deep Dive: Learn about specific criteria at the seed stage from today’s expert Laurenz (Co-Founder PUSH VC) covering the founder profile to stand out, an unconventional startup success metric to succeed, and the typical misconceptions between founder-investor

  3. Check out a day in the life of a VC: You tell me but I found that this is funny 😂

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Headlines 📢

🤿 Deep Dive: Seed funding - where things get serious

Welcome to the “real world”: leaving the more conceptual, preliminary work - potentially also the fixed-job and now committing to full execution mode. 👨‍💻💪

It is the time of the first significant investment laying the foundation for your future success on the ‘Road-To-Capital’.

(Hopefully) you have developed an initial, solid MVP (Minimum Viable Product) but now you also see the first pivots kicking in. This phase is about validating the product beyond friends/family and your immediate network. (Remember technical and market risk from last week’s issue?).

Spoiler: there is more that impacts the investment decisions of VC funds at the seed stage

Yes, the status of the product and gaining comfort around market validation determine the framework for investment decisions at this stage.

BUT: let’s dive into the more specific investor-driven criteria that move the needle for an investment at this stage 💰💰💰

  • Founder profile and less quantitative success metrics

  • Deal sourcing practices and does “cold outreach” work?

  • Misconceptions in founder-investor dynamics: what is it that is actually relevant for the investor (it is not the valuation 😮)?

  • Current market conditions and what type of startups will get an investment in the future

Thank you Laurenz from PUSH VC for being with us - I could not imagine anyone better to share your views and insights on this topic with us. 🙏

👉 Curtain up for exclusive expert insights you don't find in any textbook

Laurenz is the Co-Founder of PUSH VC a venture capital firm focusing on Pre-Seed/Seed investments In outstanding teams and convincing high-growth products (“Investments that move industries”). Their two main focus areas are Digital Health and the Future of the Planet/ClimateTech.

👉 Founder Profile and Unconventional Success Metrics

Key insights

➡️ Profile: The authenticity of the founder for the problem that he/she is trying to solve and the level of ambition is very important

➡️ Success metric: Excellence in sports can be a good signal

RTC: “From your perspective, what makes a founder stand out at the pre-seed or seed stage and what are the 1-2 things you look for the most when considering an investment?”

Laurenz: “Authenticity of the founder for the problem she/he is trying to solve is very important and also the level of ambition (what did she/he do in the past and what are the plans... should be something between craziness and realism).”

RTC: “Can you share an unconventional metric or signal that you've found indicative of an early-stage startup's potential for success?”

Laurenz: “Not an easy question :-) I believe that the level of ambition of founders often starts to show early on - I personally think that excellence in sports can be a good signal. You can practice infinitely and you are never perfect, you are used to competition and know that stamina pays off in the long run.”

👉 Deal Sourcing Methods and Misconceptions in Founder-Investor Dynamics

Key insights

➡️ Deal Sourcing: Utilizing the full range of acquisition channels. Cold outreach, yes a handful of actual investments made

➡️ Misconceptions: (i) Valuation is less important than focusing on the right partners and winning valuable time to execute, (ii) often goals are not ambitious enough for the next round

RTC: “How do you primarily discover promising pre-seed or seed startups, and how many of your investments came from a cold outreach to you?”

Laurenz: “It’s a team effort and we try to be active in almost all available acquisition channels (cold outreach, events, investor networking, LPs, portfolio, personal network, data-driven sourcing, ...). Cold outreach, probably a handful!”

RTC: “What are some common misconceptions that founders have about pre-seed/seed investors, and how do these perceptions differ from reality?”

Laurenz: "One misperception is maybe that valuation matters so much in the beginning rather than focusing on the right partners and winning valuable time to execute. Often goals are not ambitious enough for the next round, to justify a higher valuation you need to grow into.”

👉 Current Market Conditions and the Future of Early-Stage Investing

Key insights

➡️ Current status: After the craziness of 2021/2022 VC funding parties and after Corona the industry is still in a risk-off/hangover mode 🥴

➡️ Future: (i) Right teams and topics always will get financing, (ii) tech megatrends like climate and health independent from the financing environment

RTC: “What is your take on the current market conditions and what major trends/developments would you expect for the next years?”

Laurenz: "After the craziness of 2021/2022 VC funding parties and after Corona the industry is still in a risk-off/hangover mode. Asset allocations were redesigned with the interest rate environment changing and macro risks increasing. However, the right teams and topics always get fantastic financings. However, I strongly believe in the ongoing tech megatrends, which are independent of the financing environment. So many things need to be optimized or reinvented, especially in climate & health, the areas we are active.”

📖 Infographic of the week

📅 Calendar of main VC events in the upcoming weeks

👉 Networks and relationships are key: start building them

March
SuperReturn Private Credit Europe | London, UK | March 11-12
Skinnovation | Innsbruck, Austria | Mar 13-15
Hello Tomorrow | Paris, France | Mar 18-22
CEE VC Summit | Warsaw, Poland | Mar 19-20
Think Big Norway | Oslo, Norway | Mar 20
Insurtech Insights Europe | London, UK | Mar 20-21
Investors’ Forum 2024 | Geneva, Switzerland | Mar 20-21
Start Summit 2024 | St. Gallen, Switzerland | Mar 21-22
GPC Conference | New York, US | Mar 25-27

April
Venture West 2024 | San Francisco, US | Apr 3-4
Energy Tech Summit | Bilbao, Spain | Apr 10-11
0100 Conference Europe 2024 | Amsterdam, The Netherlands | Apr 16-18
TechChill | Riga, Latvia | Apr 17-19
eMerge Americas | Miami, US | Apr 18-19
Startup Grind Global Conference 2024 | San Francisco, US | Apr 23-24
VC Platform- Global Summit ‘24 | New York, UK | Apr 24-26
TechCrunch Early Stage 2024 | Boston, US | Apr 25

👉 Get the full list of events in 2024 here

This was it for today.

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See you next Tuesday,
Stephan 👋

Issue #13 | 12 March 2024

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